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Customer Experience
Using social media to market your event means creating a more conversational, interactional dynamic with your audience. You might be participating in not only two-way exchanges, but also three and four-way discussions as part of a string of questions or remarks. Just be approachable, friendly, and helpful; this simple, human approach to “word-of-mouse” marketing has proven incredibly effective even for some of the biggest businesses on social media.
In our last post we shared the first step of creating a solid event marketing strategy. This time around, we will be diving into tactics: What to accomplish with your event website and five best practices to guide your email marketing.
Customer service has always been an invaluable asset to every business. A single interaction can bring customers back, maybe even with new business, or drive them away. Now with social media allowing anyone and everyone to share their thoughts or experiences with a simple click, customer service may become all the more important.
Your kids are doing it; your in-laws are doing it; heck, even the (former) Pope is doing it. Social media has forever changed the way we connect with each other, particularly in business. Traditional marketing alone no longer cuts it; inbound tactics that emphasize education and relationship building are becoming the new standard.
We have awesome clients at Data Connect. In our trade show division, we get to work with talented and savvy show hosts to implement ordering, registration, and other marketing services at their events. In order to take advantage of this vast pool of knowledge, we will be publishing a series of interviews with especially high-performing show hosts throughout the year. These individuals have agreed to share some of their tactical insights, tips, and tricks for running successful events.
Our first interview is with Gina Rackers, Director of Marketing at Graves Menu Maker Foods, Inc.
2012 has been an interesting year to be in the trade show software business. The industry is in transition, with show hosts, exhibitors, and attendees questioning the value of large events, and some even doubting the sustainability of physical events all together. In this article we will examine the relevance of face-to-face trade shows in an increasingly digital age, and how virtual technology is augmenting show organizers’ exhibition strategies. Our hope is to provide insights that inform your event planning going into the new year, and give you something to discuss with your associates at the (literal or online) water cooler.
