Quick update: we've been intently watching our home team all season and couldn't be more excite to see the boys take the field at Super Bowl 50!
Big data is a popular conversation these days amongst event organizers. Professional Convention Management Association reports, “Fifty-five percent of respondents” in a Center for Exhibition Industry Research study “are already active in analytics, and over the next year, an additional 13 percent have plans to sort, filter and study the information that their shows generate.”
Trade show organizers have access to an abundance of data thanks to integrated registration systems, event apps, RFID, beacons, NFC, mobile lead retrieval, and online marketplaces. In fact, it can be an overwhelming amount of data, and many show organizers struggle to figure out what to do with it all.
Research from Gartner Group tells us that 80 percent of your future profits will come from just 20 percent of your existing customers. A trade show organizer understands, this and their biggest fear is the loss of long-time exhibitors.
An attendee’s experience at an event will impact whether or not they return year after year, and whether or not they recommend the event to their peers and colleagues. You most likely have the key to creating a positive experience at your fingertips.
Event organizers have to tread a fine line when it comes to collecting information from their attendees. Ask for too much information and you risk potential attendees abandoning your registration form. Ask too little, and you don’t have enough information to ensure the attendee’s experience is customized to meet their needs.
Medical meetings feature cutting edge research, valuable continuing education sessions, and exhibit halls filled with the latest treatments, equipment, and services. They are meticulously planned to give attendees an experience they can’t get anywhere else. Yet, when it comes to the event website, the experience can be frustrating at best.
Healthcare exhibitors have unique needs when it comes to lead retrieval systems. Not just any lead system will work for them. A healthcare exhibitor’s lead system must be versatile, it must be smart, it must allow for customization, and it must integrate with the exhibitors CRM and reporting systems. It must also have the ability to capture and report in accordance with compliance rules, regulations, and standards.