Our Two Cents — Data Connect Corporation

Our Two Cents


Ideas and resources for events, technology, and customer experience.

How to Market Your B2B Events: Step 2

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How to Market Your B2B Events: Step 2

In our last post we shared the first step of creating a solid event marketing strategy. This time around, we will be diving into tactics: What to accomplish with your event website and five best practices to guide your email marketing.

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How to Market Your B2B Events: Step 1

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How to Market Your B2B Events: Step 1

We’ve put together a checklist to assist the marketing efforts for your face-to-face events. The points outlined are a combination of online and offline tactics to ensure that you reach each member of your audience in a way that suits his or her preferences and habits. Every business is different, and no one knows better than you do what tactical mix is right for your industry and customers. Our hope is simply to arm you with the best information to empower your decision making.

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You Know You're a Great B2B Event Planner When...

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You Know You're a Great B2B Event Planner When...

If you want to be a freediver, it’s safe to assume that you’ll need to be good at holding your breath. Likewise, being a successful B2B event planner requires a specific set of skills—some that are learned, and others that are rooted in someone’s character or personality. 

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Customer Service and the Power of Social Media

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Customer Service and the Power of Social Media

Customer service has always been an invaluable asset to every business. A single interaction can bring customers back, maybe even with new business, or drive them away. Now with social media allowing anyone and everyone to share their thoughts or experiences with a simple click, customer service may become all the more important.

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Of All the ‘Takeaway’ Lists From Social Media Marketing World, This One is the Best

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Of All the ‘Takeaway’ Lists From Social Media Marketing World, This One is the Best

Earlier this month, the Data Connect marketing team descended upon sunny San Diego to attend Social Media Marketing World.  Hosted by Social Media Examiner, the conference provided three days of expert-led seminars covering everything from LinkedIn to likability. For those of you who weren’t able to attend, we’ve put together a shortlist of our biggest takeaways. 

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5 Lessons for Your First 60 Days Active in Social Media

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5 Lessons for Your First 60 Days Active in Social Media

Your kids are doing it; your in-laws are doing it; heck, even the (former) Pope is doing it. Social media has forever changed the way we connect with each other, particularly in business.  Traditional marketing alone no longer cuts it; inbound tactics that emphasize education and relationship building are becoming the new standard. 

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Combating Food Waste in the Supply Chain

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Combating Food Waste in the Supply Chain

Food waste is a global epidemic. Besides the obvious issue of wasted resources, this also poses a problem as the global population continues to rise. The United Nations predicts that the population will reach 9.5 billion by 2075—an increase of approximately three billion from today’s figure. With 870 million people currently battling starvation on a daily basis, programs must be developed to ensure that the number doesn’t increase as the population grows. 

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